Defining Phygital Employee & Visitor Experience
IBM, 2022 - 2023
Designed mobile app, RWA, 3D visualization for a new flagship government campus housing 4,000~ employees. Led research efforts for 80+ future users.
Defining Phygital Employee & Visitor Experience
IBM, 2022 - 2023
Designed mobile app, RWA, 3D visualization for a new flagship government campus housing 4,000~ employees. Led research efforts for 80+ future users.
Royal Caribbean: Reimagining the Future of Cruising
Royal Caribbean International, 2018
Grand Winner for Cruise Design Competition, where I envisioned a comprehensive future cruise concept & full suite of novel experiences for health-conscious young travelers.
Royal Caribbean: Reimagining the Future of Cruising
Royal Caribbean International, 2018
Grand Winner for Cruise Design Competition, where I envisioned a comprehensive future cruise concept & full suite of novel experiences for health-conscious young travelers.
Tracking Operational Readiness
IBM, 2024 - Present
End-to-end design for ops planning & manpower readiness management tool for a government defence agency.
Tracking Operational Readiness
IBM, 2024 - Present
End-to-end design for ops planning & manpower readiness management tool for a government defence agency.
Building IoT & ML Cybersecurity
Microsec, 2020 - 2022
First & solo designer for a IoT/ML cybersecurity startup, working on end-to-end design across technically complex problem spaces
Building IoT & ML Cybersecurity
Microsec, 2020 - 2022
First & solo designer for a IoT/ML cybersecurity startup, working on end-to-end design across technically complex problem spaces
02
About Me
02
About Me
02
About Me
Clifford Goh
Experience Designer
Diversely experienced, tech-minded Designer / Researcher specializing in Service, Strategy & Spatial Design. Trained as an Architect and working in Product / Tech ever since, I'm deeply passionate about all things 3D, from digitizing a building to creating immersive virtual worlds
Diversely experienced, tech-minded Designer / Researcher specializing in Service, Strategy & Spatial Design. Trained as an Architect and working in Product / Tech ever since, I'm deeply passionate about all things 3D, from digitizing a building to creating immersive virtual worlds
Diversely experienced, tech-minded Designer / Researcher specializing in Service, Strategy & Spatial Design. Trained as an Architect and working in Product / Tech ever since, I'm deeply passionate about all things 3D, from digitizing a building to creating immersive virtual worlds
Autodesk 3ds Max
My main 3D tool of choice for modelling, animation & rendering for 12+ years
Autodesk 3ds Max
My main 3D tool of choice for modelling, animation & rendering for 12+ years
3D, Architecture, MR
3D, Architecture, MR
3D, Architecture, MR
3D Animation
3D Animation
3D Animation
3D Modelling
3D Modelling
3D Modelling
Architectural Design
Architectural Design
Architectural Design
Arch Viz
Arch Viz
Arch Viz
Autodesk Suite
Autodesk Suite
Autodesk Suite
BIM
BIM
BIM
CAD
CAD
CAD
Photogrammetry
Photogrammetry
Photogrammetry
Point Cloud
Point Cloud
Point Cloud
VRay
VRay
VRay
Unreal Engine
Unreal Engine
Unreal Engine
Product Design
Adobe CC
Adobe CC
Adobe CC
Basic Frontend (HTML/CSS/JS)
Basic Frontend (HTML/CSS/JS)
Basic Frontend (HTML/CSS/JS)
Figma
Figma
Figma
UI
UI
UI
UX
UX
UX
Design Systems
Design Systems
Design Systems
Service Design
Service Design
Service Design
Wireframing
Wireframing
Wireframing
Prototyping
User Research
Ethnography
Ethnography
Ethnography
User Testing
User Testing
User Testing
User Interview
User Interview
User Interview
Workshop
Workshop
Workshop
Usability Testing
Usability Testing
Usability Testing
+ More
+ More
+ More
03
Notable Experience
03
Notable Experience
03
Notable Experience
IBM // User Experience Designer
Oct 2022 - Present
Designed manpower planning & readiness management system for a government defence agency
Defined phygital employee workplace & visitor experience for new flagship government campus with 4,000+ employees
Led research efforts (plan, execute, analyze) with my team to gather insights from 80+ users
IBM // User Experience Designer
Oct 2022 - Present
Designed manpower planning & readiness management system for a government defence agency
Defined phygital employee workplace & visitor experience for new flagship government campus with 4,000+ employees
Led research efforts (plan, execute, analyze) with my team to gather insights from 80+ users
IBM // User Experience Designer
Oct 2022 - Present
Designed manpower planning & readiness management system for a government defence agency
Defined phygital employee workplace & visitor experience for new flagship government campus with 4,000+ employees
Led research efforts (plan, execute, analyze) with my team to gather insights from 80+ users
Microsec // UI/UX Designer
Nov 2020 - Oct 2022
First solo designer for IoT/ML cybersecurity startup. Pioneered design processes & DLS from scratch
Collaborated with PMs/Engineering on technically complex problem space across 3 product teams (Agile Scrum)
Secondary duties: Managed frontend devs & interns, built website, produce visual assets
Microsec // UI/UX Designer
Nov 2020 - Oct 2022
First solo designer for IoT/ML cybersecurity startup. Pioneered design processes & DLS from scratch
Collaborated with PMs/Engineering on technically complex problem space across 3 product teams (Agile Scrum)
Secondary duties: Managed frontend devs & interns, built website, produce visual assets
Microsec // UI/UX Designer
Nov 2020 - Oct 2022
First solo designer for IoT/ML cybersecurity startup. Pioneered design processes & DLS from scratch
Collaborated with PMs/Engineering on technically complex problem space across 3 product teams (Agile Scrum)
Secondary duties: Managed frontend devs & interns, built website, produce visual assets
Future Cities Lab, Singapore-ETH Centre // Jr. Researcher
Jan 2019 - Jun 2019
Worked with researchers & scientists to explore the role of ecosystem services on urban planning and policy
Wrote technical tutorial to render large-scale point cloud model on Microsoft HoloLens (Unity/Vuforia, Visual Basic)
Provided input (LoD3 model) for data-driven simulation with DART model and OpenFOAM CFD
Future Cities Lab, Singapore-ETH Centre // Jr. Researcher
Jan 2019 - Jun 2019
Worked with researchers & scientists to explore the role of ecosystem services on urban planning and policy
Wrote technical tutorial to render large-scale point cloud model on Microsoft HoloLens (Unity/Vuforia, Visual Basic)
Provided input (LoD3 model) for data-driven simulation with DART model and OpenFOAM CFD
Future Cities Lab, Singapore-ETH Centre // Jr. Researcher
Jan 2019 - Jun 2019
Worked with researchers & scientists to explore the role of ecosystem services on urban planning and policy
Wrote technical tutorial to render large-scale point cloud model on Microsoft HoloLens (Unity/Vuforia, Visual Basic)
Provided input (LoD3 model) for data-driven simulation with DART model and OpenFOAM CFD
For my full work history, please view my Resume
For my full work history, view my Resume
